HISTORY – MILAN’S MASTERPIECE THAT CONQUERED THE WORLD
Born in 1910 in the heart of Milan as Anonima Lombarda Fabbrica Automobili (A.L.F.A.), the company’s purpose extended far beyond crafting cars—it was created to compete, to win, and to inspire. When Nicola Romeo joined the picture in 1915, Alfa Romeo’s story took a sharper, faster turn toward motorsport greatness.
Early icons like the 20/30 ES and the 6C series weren’t just technical marvels—they were built to dominate Italy’s most grueling races like the Mille Miglia and Targa Florio. And dominate they did, igniting a century-long affair between Alfa Romeo and performance.
EVOLUTION – FROM HANDCRAFTED MASTERPIECES TO ACCESSIBLE PERFORMANCE
In the 1920s and ‘30s, Alfa Romeo was producing works of mechanical art. Cars like the 6C 1750 and 8C 2900 weren’t just fast—they were visually poetic, featuring coachbuilt bodies and supercharged engines that dazzled on both roads and racetracks.
After the war, Alfa redefined itself. Models like the 1900 Berlina and Giulietta Sprint brought Alfa's signature flair and performance to a wider audience. This era marked the transition from exclusivity to accessibility, without compromising the company’s racing DNA.
The 1960s and ‘70s saw Alfa Romeo embrace a daring blend of form and function. Lightweight track machines like the Giulia TZ broke boundaries with their innovation and agility. Meanwhile, futuristic designs like the 1968 Carabo introduced wedge shapes and even the first scissor doors, years before they became supercar staples.
Yet, nothing defined Alfa’s daring spirit better than the 33 Stradale (1967)—a mid-engined marvel that fused elegance with race-bred fury. With only 18 units built, it’s still considered one of the most breathtaking cars ever designed.Alfa Romeo continues to evolve, now merging its heritage with cutting-edge technology:
The Giulia and Stelvio inject thrilling performance into everyday driving, with precise handling and engines infused with Ferrari DNA.
The Tonale, Alfa’s first plug-in hybrid, debuted in 2022—bringing sustainable power to a design rooted in sportiness.
The fully electric Junior crossover, launched in 2024, blends retro design with modern EV tech, boasting up to 410 km of range.
Even in this digital age, every Alfa remains crafted to stir the senses.
FUTURE – ELECTRIC, ELEGANT, AND UNAPOLOGETICALLY ALFA
The road ahead for Alfa Romeo is fully electric—and fiercely emotional:
A next-gen Giulia EV and Stelvio EV are due by 2025–2026, offering blistering performance and ultra-modern design.
By 2027, Alfa plans to unveil a flagship electric SUV, tailored for luxury markets while still echoing its sporty spirit.
Design cues like the iconic Coda Tronca (short tail) are making a comeback, now fused with aerodynamic efficiency and sustainability.
By 2027, the brand intends to be fully electric, but its soul—bold, beautiful, and rebellious—remains untouched.
HISTORIC RECORDS – WHERE RACING HERITAGE RUNS DEEP
Formula 1 Origins: Alfa Romeo won the very first F1 World Championship in 1950 with driver Nino Farina—and did it again in 1951 with Juan Manuel Fangio.
Italian Icons: From the Mille Miglia to the Targa Florio, Alfa dominated Italy’s toughest racing circuits throughout the mid-20th century.
Le Mans Victories: The 8C 2300 conquered the 24 Hours of Le Mans four times between 1931 and 1934.
Modern Comeback: Alfa returned to Formula One in 2019 as Sauber’s title sponsor, reigniting its motorsport connection in the 21st century.
Alfa Romeo’s racing story isn’t a sideline—it’s the pulse that drives everything.
ICONIC MODELS – THE CARS THAT SHAPED THE LEGEND
20/30 ES
6C 1750
8C 2300 / 8C 2900
Giulietta Sprint
TZ
Carabo Concept
33 Stradale (1967 & 2023)
Giulia & Stelvio Quadrifoglio
Tonale & Junior EV
FINAL THOUGHTS – ALFA ROMEO ISN’T A BRAND, IT’S AN EXPERIENCE
More than a century after its inception, Alfa Romeo remains a brand that dares to be different. It’s not just about getting from A to B—it’s about how you feel on the journey. From the crackle of a Quadrifoglio exhaust to the silence of an electric Junior gliding through the city, Alfa connects driver to machine in a way few others can.
If you're seeking connection, not just transportation—welcome home.